alex-cowan

Hi, I’m Alex Cowan.

I’ve been working out how to make money with computers for the last 25 years. I’ve had three successful exits as both founder and investor, and also lots of train wrecks! Currently, I’m helping create digital innovators UVA Darden & advising startups and corporations. I talk too much–usually it’s about Hypothesis-Driven Development.

WHAT IS
HYPOTHESIS-DRIVEN DEVELOPMENT?

venture-design

Hypothesis Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth. HDD leverages the best of what’s out there in modern practices like design thinking, Lean Startup, agile, and DevOps.

LEARN MORE

HOW DO YOU GET STARTED WITH HYPOTHESIS-DRIVEN DEVELOPMENT?

READ THE BOOK

hypothesis driven development book

In this book, Alex Cowan delivers an actionable guide to applying Hypothesis-Driven Development. At the intersection of academic rigor and modern practice, it take the reader through applications from idea to design, design to code, code to release, as well as running experiments across your pipeline.

BUY NOW

venture design

CREATE
Start your practice of Hypothesis-Driven Development with my Google doc
LEARN
Take a Coursera course and modernize your practice of agile
LISTEN
Hear me and other practitioners discuss product design and innovation
BOOK ME
Hire me to speak at your next event