@ UVA McIntire School: Customer Discovery Hacks

These are from a talk I did at UVA’s undergraduate school of business (commerce), McIntire. The class was ‘Commerce 4681- Entrepreneurship’. It’s part of an entrepreneurship track UVA offers. The objective of the talk was to present an applied view of design thinking, Lean Startup, customer development, and agile. No footage, but if you’d like a live or screencast version of the talk you can find them on the main Speaking Page.

Students in the class work in teams to create ventures and shepherd them through customer discovery with coaching from the instructors. I’d like to thank the instructors, Brendan Richardson and Eric Martin, for having me in and for their excellent coaching on preparing for the talk.