Venture Design, Part 1: Product Design & Validation

Successful ventures are built on:

• A strong foundation understanding of the customer
• Adaptive progress to product and promotion that works

In this session you’ll learn actionable practices from the discipline of design thinking, Lean Startup and customer discovery. The use of customer discovery and rapid iteration is at the heart of today’s most successful ventures.

TAKEAWAYS

• Hands-on experience using personas to focus your understanding of the customer
• How to create a day-in-the-life board for your persona
• Use of storyboards to operationalize, present, and test your understanding of customer habits and actions
• Techniques to interview customers & draw conclusions
• Ability to structure the uncertainty in a new venture or project into testable assumptions
• Use of the Business Model Canvas to draft, discuss, present and test a business model