HDD & More from Me
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Venture Design Intensive for UVA Darden iLab
June 6, 2016 @ 8:00 am - June 8, 2016 @ 5:00 pm
This is a 3-day intensive for UVA’s iLab.
Part 1: Solving the Right Problem
Slides
Coursera References
NOTE: It looks like you have to pay to take the Coursera courses, but, rest assured, there is an audit-only option if you progress through the sign-up process.
Course 1: Agile Meets Design Thinking
This course has detail on creating personas, problem scenarios, and conducting design research. Week 3 is a clinic on linking those to user stories.
Course 2: Running Design Sprints
This course describes the specific preparation and execution for running 5 day design sprints. The sprints are divided into four types: problem, motivation, usability, and (product) architecture.
Course 4: Running Experiments with Agile
The first portion of this course provides more depth on running experiments on motivation (Lean Startup), and usability.
Homework
0. Draft a Positioning Statement & Business Model Canvas (.5 – 1 hour)
Positioning Statement Template
Business Model Canvas Tutorial
Business Model Canvas Template: Business Model Canvas PDF or Business Model Canvas on Google Slides
1. Draft a working set of personas (1 – 3 hours)
2. Draft a working set of problem scenario-alternative-value proposition trios. (.5 – 2 hours)
(see above for tutorial and template)
3. Finish a working interview guide to validate your persona and problem hypotheses. (<1 hour for 1st take)
4. Complete at least 5 customer interviews. (~1 hour/subject, not including subject recruitment)
Template for Taking Notes (Reminder: More detail is good here. A good interview transcript may look very different to you 1 month, 3 months, 6 months in the future as your perspective evolves. I like to just touch type while I’m interviewing. The transcript is a mess but then I clean it up after the fact.)
5. Finish a working product hypothesis. (.25 hours)
6. Draft a working set of assumptions around your value hypothesis
7. Design experiments to test your value hypothesis
8. Execute your experiments!
See above. This is where a lot of the action happens! Be scrappy, be creative. Make sure you have a clearly delineated value proposition(s) and challenge yourself to think of something you can do in 24 hours.
Part 2: Building the Right Solution
Slides
Coursera References
NOTE: It looks like you have to pay to take the Coursera courses, but, rest assured, there is an audit-only option if you progress through the sign-up process.
Course 1: Agile Meets Design Thinking
This course has detail on creating personas, problem scenarios, and conducting design research. Week 3 is a clinic on linking those to user stories.
Course 2: Running Design Sprints
This course describes the specific preparation and execution for running 5 day design sprints. The sprints are divided into four types: problem, motivation, usability, and (product) architecture.
Homework
1. Draft a working set of epics and child stories (.5-2 hours)
2. For at least one of the above, identify patterns and comparables
2. For at least one of the above, draft a prototype in Balsamiq
3. Design a usability test plan with the above (see bit.ly/playent for a template)
Customer Discovery Handbook (see section on Usability Hypothesis)
4. Carry out 3 usability tests
(see above)
5. Create a Moodboard & Define a Style Guide
Tutorial: The 25 Minute Style Guide
Brand Lattice (free tool to create moodboard)
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