Landing the First Customer and Beyond

TOPIC
Landing the First Customer and Beyond – Reflections and Recommendations (Panel Discussion)

MODERATOR
Alex Cowan, Entrepreneur, Advisor, Adjunct Faculty Darden School of Business

PANELISTS
Debashish Sinha, CEO, Zen Nut
Lakshmi Sharma, SVP, rift.io
Muffi Ghadiali, Product Mgmt, ChargePoint Inc.

AGENDA
6:30pm – Registration and networking
7:30pm – Presentation
9pm – Wrap-up/networking

PRESENTATION SUMMARY
If there is one thing that every startup aspires for, it is signing up the first customer. This is the must-have for traction with investors, validation of MVP, and simply graduating the startup from an idea to an actual business!

For those who live the startup life every day, this destination has many routes and many names – early adopter, co-creation, go-to-market partners, just to name a few.

This panel will bring together founders and company leaders from various startups to discuss best practices for securing the first customer, expanding to the first five customers, and building franchise customers. Panelists will share their experiences, techniques, and the strategies they used to land their first customer and grow their business beyond the first customer.